Brighton SEO: Slide, Video e Dirette

Il BrightonSEO è una delle conferenze più interessanti riguardanti il mondo del Search Engine Marketing in Europa.

Ho perciò deciso di raccogliere in questo post le varie slide, video(guarda lo streaming) e dirette Facebook condivise sui social dai vari speakers e partecipanti. Gli argomenti trattati sono sempre numerosi:

Off-Page

Stacey MacNaught – Lessons from Link Building in 2009 that Apply Today

Paul Madden – Navigating an ocean of link data, a former pirates story

Hannah Smith – Art, virtual snowballs, & the feels

Christoph Cemper – 7 more things you didn’t know about links

Aisha Kellaway – 5 ways to use PR, and fuel your digital strategy (beyond link building)

Sophie Turton – Getting your users to do your content marketing for you

On-Page

Shyam Dattani – How a data-driven approach to content can make your online-business internationally successful

Sam Thomas – Does CTR really affect website performance?

Chris Bullick – How a reviews strategy helps your SEO

Jon Earnshaw – How to avoid a site migration disaster

Aleyda Solis – How to Drive Growth through your SEO Audits

Malcolm Coles – SEO for news. We do WHAT?

Fili Wiese – Making your website record-breaking fast

Will Quick – Attribution: Making Sense of the Chaos

Meghan Burton – Why the “new keyword = new page approach to SEO” is bonkers

Keywords

Yiğit Konur – Keyword research in autopilot by Google spreadsheet macros

Laura Hogan – Keywords aren’t dead… that’s bull!

Lizzie De Freitas – How we search on mobile

SEO Dystopia

Mike Briggs – SEO is Dead

Jono Alderson – Surviving the machine revolution: how to become the digital marketer of the future

Luke Regan – PokemonGO Impacting local search for businesses

Voice Search

Daniel Kershaw – This talks going to be fleek, bruh! Detections of language change and evolutions in Online Social Networks.

Purna Virji – Are you Prepared for Voice Search?

Christian Ward – How to speak search engine

Technical SEO

Mark Thomas – Log Files: 5 critical Tech SEO questions your logs can answer

Chris Green – .htaccess Hell – Managing a Migration When There’s No “catch all” Answer

Nils De Moor – How HTTP/2 will change the web as we know it

Local SEO

Christian Ward – Why Local Search Is Essential for Brands And Agencies Who Serve Them

Future of Search Engine

Myles Anderson – 5 Key Trends Shaping the Future of Local Search

Simon Jacobson – If I built the world’s first search engine from scratch today, what would it look like

Jimisha Thakrar – Humanising Search; Au Naturale

Content Marketing

Steve Linney – Why email rules content marketing

Helene Hall – Content marketing framework

Simon Bennison – How to put a price on digital content

Content Strategy

Martijn Scheijbeler – Content Marketing, approaching it as a publisher

Lauren Greatorex – No Idea? How to create B2B marketing campaign ideas that sell.

Kirsty Hulse – Why we need to stop avoiding content personalisation

Content Success

Paddy Moogan – Sustainable content marketing

Lexi Mills – Overcoming Launch Fear

Lisa Myers – How changing your mind can make you successful

Ecommerce

Dave Naylor – The hidden pitfalls of ecommerce SEO

Rob Watson – 6 weird Google Shopping feed hacks that retailers will love!

David Whatley – The bridge between on and offline retail

Strategy

Tom Anthony – Emerging forms of Search

Stephen Kenwright – Best practice is not enough

Analytics

Dara Fitzgerald – Analytics 360 Suite: Is it a game changer?

Dr Jess Spate – Custom variables in Google Tag Manager

Anna Lewis – Analytics horror stories

International Success

Dewi Nawasari – View from within: Creating a framework of traffic opportunity globally

Christina Xu – Creating digital success in China

Justyna Wilner – Utilising Yandex to grow in Russia

International Marketing

Marcin Chirowski – How to create an international blog to boost your SEO

Emily Mace – Domain strategies for international succes

Felipe Rossi – Developing personas for international Social Media

Keynotes

Andy Beal – Reputation Roadkill: learning from the biggest brands’ biggest blunders

Will Critchlow – SEO split testing to move past ‘best practices’

Marketing Automation

Shane Redding – Marketing Automation Masterclass

Ideas

Bas van den Beld – The psychology behind the content

Maria White – Blogging from inside a conflict

Olga Andrienko – Tinder science of A/B testing and conversion optimisation

Social

Phil Nottingham – Optimizing video across social media platforms

Greg Gifford – How to be a Facebook Advert Superhero

Paul Curry – Building Viral Web Toys At Lightning Speed

Success

Berian Reed – Moving the dial

Richard Petersen – How to build a business case for SEO fixes

Laura Crimmons – Finding the value of Digital PR beyond the links

Business

Steve Morgan – SEO & Civil Law: Protecting Yourself from Unfortunate Client Disputes

Cosmin Negrescu – An agency’s strategy to ABC: Always Be Closing!

Briony Gunson – Integration, Integration & Integration: SEO and Content Marketing

Email Marketing

Kate Barrett – Email Marketing Masterclass