Quest’anno ho finalmente avuto l’opportunità di andare a Brighton per il BrightonSEO. Di seguito la raccolta di tutti gli slide deck degli speech, divisi per tematiche. Si può trovare davvero di tutto: dalla SEO, argomento centrale della conferenza fino al Social Media Marketing e al PPC.
Argomenti del post
- Future of Search
- Content
- SERPs
- Link Building
- Keynote
- Search & Data
- SEO Audits
- Crawl & Indexation
- Onsite
- AI & Machine Learning
- Local
- Site Speed
- Search Quality & Trust
- Fundamentals
- Insight
- Ecommerce
- Measurement
- Biddable
- Future of Paid
- Paid Search
- Paid Social
- Mobile
- Video & VR
- Business
- Ecommerce Success
- Realisation of a strategic vision
- Agile, Big Brand Strategy
Future of Search
Raj Nijjer – AI and Structured Data: How Voice Search Raises the Stakes for Businesses | Video a 45:44
Purna Virji – Keywordless Searches: How Your Camera is the New Search Box | Video a 1:13:00
Will Cecil – Developing an enterprise level SEO data strategy – challenges and experiences from the frontline | Video a 1:39:00
Content
Marcus Tober – Why SEO and Content Marketing must always be data-driven | Video a 2:16:00
Tom Benett – Measuring Content Success with GTM | Video a 2:43:00
Julia Ogden – The 8 Step Checklist for Creating a Show Stopping Distribution Plan | Video a 3:04:00
SERPs
Adrian Phipps – How to rank in the answer box | Video a 5:06:00
Polly Pospelova – How to take advantage of Google using Usage Metrics for rankings | Video a 5:26:00
Sam Auchterlonie – How to hack your SERPs using a lean approach | Video a 5:51:00
Link Building
Alexandra Lever – How partnerships and sponsorships can help your search marketing efforts | Video a 6:43:00
Sam Charles – How to Build High-Quality Links Without Spending Money | Video a 7:03:00
Christoph Cemper – 5 Years of Google Penguin | Video a 7:22:00
Keynote
Rory Sutherland – Are we creating a culture where it pays to be boring? | Video a 8:03:00
Search & Data
Tom Capper – Links & rankings: The story in the data | Video:
Claudia Higgins – Getting the most out of the SEO data you can get for free
Malcolm Slade – Brand: The Only Future Ranking Factor
SEO Audits
Anita Valentinova – Power of simple – Python scripts to automated SEO checks
Philip Gamble – Technical SEO beyond the initial audit
Andreas Voniatis – Boosting SEO audit recommendations with machine learning
Crawl & Indexation
Charlie Whitworth – How To Combat Crawl Bloat & Prune Your Content Effectively
Sean Butcher – So You Think You Know Canonical Tags?
Janet Plumpton – How to use XPath for eCommerce Websites
Onsite
Omi Sido – Beyond the Basics of Website Migration: Tried, Tested & Successful
Emily McLaren – Site Migration: Avoiding Sticky Situations
Scott McBay – Why Your Mobile Experience Sucks(!) and What it Means for Your SEO
AI & Machine Learning
Shaona Ghosh – Machine Learning and AI algorithms
Thomas Nowotny – Bio-inspired computing and control
Neill Horie – SEO & Artificial Intelligence Optimisation
Local
Greg Gifford – Advanced Local SEO Tips to help you murder your competitors
Ronell Smith – Localized Content: Better a Shield Than a Sword
Chris Munch – An Unusual Source of 200+ Citations for Local Businesses
Site Speed
Mark Edmondson – Supercharging websites with a real-time R API
Barry Adams – Google AMP Case Studies
Bastian Grimm – Beyond the bullshit: 3x Hardcore Site Speed Optimization Techniques
Search Quality & Trust
Kaspar Szymanski – Google Penalties – Understanding and Dealing with all Google Manual Spam Actions
Jennifer Slegg – SEO Insights from Google’s Search Quality Rater Guidelines for High Ranking Sites
Emily Knox – Content, Trust and Echo Chambers.
Fundamentals
Lotty Chudley – Persuading Consumers to Part with Their Cash: Tips & Tricks for Conversion
Laura Hogan – Utilising Search Console for SEO Quick Wins
Roxana Stingu – WordPress optimisation beyond the Yoast plug-in
Insight
Tony Lu – How realtime dashboards can help you make better decisions.
Al Wightman – How can Google Data Studio help me?
Oyin Bamgbose – Call Intelligence: Eliminate your conversion blind spot
Ecommerce
Charlie Williams – Shop it like it’s hot: E-commerce content that’s worth a damn
Edward Cowell – Untapping the hidden potential of post purchase data and customer advocacy in e-commerce SEO
Kristal Ireland – Tech Futures in High Transaction Environments
Measurement
Alban Gérôme – Easy page element tracking with Kermit
Jess Spate – Sampling and sample size in Google Analytics
Michal Brys – Web user tracking behind the scenes
Biddable
Susana Valverde Solano – How to choose where we invest our media spend
Marco Volpe – How to create your own dynamic remarketing
Sam Vandermark – Looking beyond paid search for better biddable results
Future of Paid
Samantha Noble – How to use Paid Media to increase the lifetime value of a customer
Vikas Arora – Bing is Bigger than you think
Sophie Turton – The psychology of language for PPC
Paid Search
Arianne Donoghue – Moving Towards Audiences in a Keyword-Based World
Jennifer Holt – Get More QUALITY Leads from your PPC Campaign
Anu Adegbola – PPC Automation
Paid Social
Ned Poulter – Social Media Advertising: Top Tips to Unlocking it’s True Potential
Tara West – How to boss Sequential Advertising in Facebook
Samantha Hearn – Honeypots: How to use social media to boast your AdWords campaigns
Mobile
Robin Fry – Lessons that non-game app promoters can learn from the mobile game industry
Thomas Petit – A/B testing your app store listings
Daniel Rowles – Mobile first indexing – what it means to you in practice
Video & VR
Charlotte Davis & Sam Orams – Online video: Maximising ROI for brands
Sam Watts – Introduction to VR: Past, Presence and Future
Business
Monica Georgieff – Running Marketing like Lean Software Development
Hannah Butcher – How to survive being an introvert in a LOUD industry
Sophie Iredale – Should Search Marketers do more to protect their professional Conduct
Ecommerce Success
Zak Edwards – Don’t be Awesome! Just be alright at everything!
Alina Ghost – Managing SEO in a Complex Business
Sophie Moule – Using Search Data to Inform Business Strategy
Realisation of a strategic vision
John Ashton – Common mistakes retailers still make in ecommerce
Graham Macfadyen – Content strategies for digital audience growth
David Cox – Needles and haystacks: The challenges of discoverability in academic publishing
Agile, Big Brand Strategy
Robin Fishley – Brand Search, Ethics and the Future
Hannah Gordon Smith – Tackling complex journeys: single strategy for multi sites
Chris Fender – L’Oréal’s Digital Data Opportunity
Found Mark Edmondson’s PPT about site speed which was superb. https://storage.googleapis.com/mark-edmondson-public-files/BrightonSEO%20-%20Mark%20Edmondson2.pdf
Thank you Ben! 😀