Brighton SEO: slides – April 2017

Pubblico il 06 Aprile 2017 in SEO

Quest’anno ho finalmente avuto l’opportunità di andare a Brighton per il BrightonSEO. Di seguito la raccolta di tutti gli slide deck degli speech, divisi per tematiche. Si può trovare davvero di tutto: dalla SEO, argomento centrale della conferenza fino al Social Media Marketing e al PPC.


Future of Search

Raj NijjerAI and Structured Data: How Voice Search Raises the Stakes for Businesses | Video a 45:44

Purna VirjiKeywordless Searches: How Your Camera is the New Search Box | Video a 1:13:00

Will CecilDeveloping an enterprise level SEO data strategy – challenges and experiences from the frontline | Video a 1:39:00


Marcus ToberWhy SEO and Content Marketing must always be data-driven | Video a 2:16:00

Tom Benett – Measuring Content Success with GTM | Video a 2:43:00

Julia Ogden – The 8 Step Checklist for Creating a Show Stopping Distribution Plan | Video a 3:04:00


Adrian PhippsHow to rank in the answer box | Video a 5:06:00

Polly PospelovaHow to take advantage of Google using Usage Metrics for rankings | Video a 5:26:00

Sam Auchterlonie – How to hack your SERPs using a lean approach | Video a 5:51:00

Link Building

Alexandra LeverHow partnerships and sponsorships can help your search marketing effortsVideo a 6:43:00

Sam CharlesHow to Build High-Quality Links Without Spending Money | Video a 7:03:00

Christoph Cemper5 Years of Google Penguin | Video a 7:22:00


Rory Sutherland – Are we creating a culture where it pays to be boring? | Video a 8:03:00

Search & Data

Tom CapperLinks & rankings: The story in the data | Video:

Claudia HigginsGetting the most out of the SEO data you can get for free

Malcolm Slade – Brand: The Only Future Ranking Factor

SEO Audits

Anita ValentinovaPower of simple – Python scripts to automated SEO checks

Philip GambleTechnical SEO beyond the initial audit

Andreas Voniatis – Boosting SEO audit recommendations with machine learning

Crawl & Indexation

Charlie WhitworthHow To Combat Crawl Bloat & Prune Your Content Effectively

Sean ButcherSo You Think You Know Canonical Tags?

Janet PlumptonHow to use XPath for eCommerce Websites


Omi SidoBeyond the Basics of Website Migration: Tried, Tested & Successful

Emily McLaren – Site Migration: Avoiding Sticky Situations

Scott McBay – Why Your Mobile Experience Sucks(!) and What it Means for Your SEO

AI & Machine Learning

Shaona Ghosh – Machine Learning and AI algorithms

Thomas Nowotny – Bio-inspired computing and control

Neill HorieSEO & Artificial Intelligence Optimisation


Greg GiffordAdvanced Local SEO Tips to help you murder your competitors

Ronell Smith – Localized Content: Better a Shield Than a Sword

Chris Munch – An Unusual Source of 200+ Citations for Local Businesses

Site Speed

Mark EdmondsonSupercharging websites with a real-time R API

Barry Adams Google AMP Case Studies

Bastian GrimmBeyond the bullshit: 3x Hardcore Site Speed Optimization Techniques

Search Quality & Trust

Kaspar Szymanski – Google Penalties – Understanding and Dealing with all Google Manual Spam Actions

Jennifer Slegg – SEO Insights from Google’s Search Quality Rater Guidelines for High Ranking Sites

Emily Knox – Content, Trust and Echo Chambers.


Lotty ChudleyPersuading Consumers to Part with Their Cash: Tips & Tricks for Conversion

Laura HoganUtilising Search Console for SEO Quick Wins

Roxana Stingu – WordPress optimisation beyond the Yoast plug-in


Tony LuHow realtime dashboards can help you make better decisions.

Al WightmanHow can Google Data Studio help me?

Oyin Bamgbose – Call Intelligence: Eliminate your conversion blind spot


Charlie WilliamsShop it like it’s hot: E-commerce content that’s worth a damn

Edward CowellUntapping the hidden potential of post purchase data and customer advocacy in e-commerce SEO

Kristal Ireland – Tech Futures in High Transaction Environments


Alban GérômeEasy page element tracking with Kermit

Jess Spate – Sampling and sample size in Google Analytics

Michal Brys – Web user tracking behind the scenes


Susana Valverde Solano – How to choose where we invest our media spend

Marco VolpeHow to create your own dynamic remarketing

Sam VandermarkLooking beyond paid search for better biddable results

Future of Paid

Samantha Noble – How to use Paid Media to increase the lifetime value of a customer

Vikas Arora – Bing is Bigger than you think

Sophie TurtonThe psychology of language for PPC

Arianne Donoghue – Moving Towards Audiences in a Keyword-Based World

Jennifer Holt – Get More QUALITY Leads from your PPC Campaign

Anu AdegbolaPPC Automation

Ned PoulterSocial Media Advertising: Top Tips to Unlocking it’s True Potential

Tara WestHow to boss Sequential Advertising in Facebook

Samantha Hearn – Honeypots: How to use social media to boast your AdWords campaigns


Robin Fry – Lessons that non-game app promoters can learn from the mobile game industry

Thomas Petit – A/B testing your app store listings

Daniel RowlesMobile first indexing – what it means to you in practice

Video & VR

Charlotte Davis & Sam Orams – Online video: Maximising ROI for brands

Sam Watts – Introduction to VR: Past, Presence and Future


Monica Georgieff – Running Marketing like Lean Software Development

Hannah Butcher – How to survive being an introvert in a LOUD industry

Sophie Iredale – Should Search Marketers do more to protect their professional Conduct

Ecommerce Success

Zak Edwards Don’t be Awesome! Just be alright at everything!

Alina GhostManaging SEO in a Complex Business

Sophie MouleUsing Search Data to Inform Business Strategy

Realisation of a strategic vision

John Ashton – Common mistakes retailers still make in ecommerce

Graham Macfadyen – Content strategies for digital audience growth

David CoxNeedles and haystacks: The challenges of discoverability in academic publishing

Agile, Big Brand Strategy

Robin Fishley – Brand Search, Ethics and the Future

Hannah Gordon Smith – Tackling complex journeys: single strategy for multi sites

Chris Fender – L’Oréal’s Digital Data Opportunity

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