Brighton SEO: slides – April 2017

Shaona Ghosh – Machine Learning and AI algorithms

Thomas Nowotny – Bio-inspired computing and control

Neill Horie – SEO & Artificial Intelligence Optimisation

Local

Greg Gifford – Advanced Local SEO Tips to help you murder your competitors

Ronell Smith – Localized Content: Better a Shield Than a Sword

Chris Munch – An Unusual Source of 200+ Citations for Local Businesses

Site Speed

Mark Edmondson – Supercharging websites with a real-time R API

Barry Adams – Google AMP Case Studies

Bastian Grimm – Beyond the bullshit: 3x Hardcore Site Speed Optimization Techniques

Search Quality & Trust

Kaspar Szymanski – Google Penalties – Understanding and Dealing with all Google Manual Spam Actions

Jennifer Slegg – SEO Insights from Google’s Search Quality Rater Guidelines for High Ranking Sites

Emily Knox – Content, Trust and Echo Chambers.

Fundamentals

Lotty Chudley – Persuading Consumers to Part with Their Cash: Tips & Tricks for Conversion

Laura Hogan – Utilising Search Console for SEO Quick Wins

Roxana Stingu – WordPress optimisation beyond the Yoast plug-in

Insight

Tony Lu – How realtime dashboards can help you make better decisions.

Al Wightman – How can Google Data Studio help me?

Oyin Bamgbose – Call Intelligence: Eliminate your conversion blind spot

Ecommerce

Charlie Williams – Shop it like it’s hot: E-commerce content that’s worth a damn

Edward Cowell – Untapping the hidden potential of post purchase data and customer advocacy in e-commerce SEO

Kristal Ireland – Tech Futures in High Transaction Environments

Measurement

Alban Gérôme – Easy page element tracking with Kermit

Jess Spate – Sampling and sample size in Google Analytics

Michal Brys – Web user tracking behind the scenes

Biddable

Susana Valverde Solano – How to choose where we invest our media spend

Marco Volpe – How to create your own dynamic remarketing

Sam Vandermark – Looking beyond paid search for better biddable results

Future of Paid

Samantha Noble – How to use Paid Media to increase the lifetime value of a customer

Vikas Arora – Bing is Bigger than you think

Sophie Turton – The psychology of language for PPC

Paid Search

Arianne Donoghue – Moving Towards Audiences in a Keyword-Based World

Jennifer Holt – Get More QUALITY Leads from your PPC Campaign

Anu Adegbola – PPC Automation

Paid Social

Ned Poulter – Social Media Advertising: Top Tips to Unlocking it’s True Potential

Tara West – How to boss Sequential Advertising in Facebook

Samantha Hearn – Honeypots: How to use social media to boast your AdWords campaigns

Mobile

Robin Fry – Lessons that non-game app promoters can learn from the mobile game industry

Thomas Petit – A/B testing your app store listings

Daniel Rowles – Mobile first indexing – what it means to you in practice

Video & VR

Charlotte Davis & Sam Orams – Online video: Maximising ROI for brands

Sam Watts – Introduction to VR: Past, Presence and Future

Business

Monica Georgieff – Running Marketing like Lean Software Development

Hannah Butcher – How to survive being an introvert in a LOUD industry

Sophie Iredale – Should Search Marketers do more to protect their professional Conduct

Ecommerce Success

Zak Edwards – Don’t be Awesome! Just be alright at everything!

Alina Ghost – Managing SEO in a Complex Business

Sophie Moule – Using Search Data to Inform Business Strategy

Realisation of a strategic vision

John Ashton – Common mistakes retailers still make in ecommerce

Graham Macfadyen – Content strategies for digital audience growth

David Cox – Needles and haystacks: The challenges of discoverability in academic publishing

Agile, Big Brand Strategy

Robin Fishley – Brand Search, Ethics and the Future

Hannah Gordon Smith – Tackling complex journeys: single strategy for multi sites

Chris Fender – L’Oréal’s Digital Data Opportunity